HKICEC member enterprise ATRenew (Aihuishou) Group has officially announced its overseas expansion plan. With over 2,000 physical stores across the Mainland China, the Group officially launched its first overseas store in Tsuen Wan, Hong Kong, on July 28, 2026, entering the Hong Kong market under the new consumer brand "ReRe Store." The brand name originates from "Revalue and Renew," symbolizing the effort to revitalize pre-owned items and extend product lifecycles.
Leaders of HKICEC were invited to attend the opening ceremony of the new store. Chairman Mr Jacky Tse, together with Ms. Alpha Lau, The Director-General of Investment Promotion; Mr. Kerry Chen Xuefeng, Founder and CEO of ATRenew; the Head of Strategy and Overseas Business of ATRenew, Mr Jeremy Ji, the Global Head of Financial Services, Fintech and Sustainability of Invest Hong Kong, Mr King Leung and the Head of Consumer and Hospitality , Ms Sindy Wong. jointly officiated the grand opening ceremony.
ReRe Store centers its core philosophy on "Revaluing Pre-owned Goods, Renewing Consumer Choices," driving second-hand consumption toward youth culture, trendiness, and information transparency. Shared in their commitment to green and low-carbon growth, HKICEC and ATRenew Group aim to leverage Hong Kong's strategic role as a global hub—empowering circular economy businesses to anchor in Hong Kong and scale globally.
ATRenew is a remarkable Chinese green success story, and we are thrilled to see Hong Kong serve as a key showcase for its complete 'recycle-to-retail' circular economy model," said Ms. Alpha Lau, Director-General of Investment Promotion at InvestHK. "ATRenew's joint effort with JD.com to drive sustainable innovation underscores Hong Kong’s edge as a launching pad for going global, empowering mainland and international businesses with green ambitions to expand worldwide.
The Founder and Chief Executive Officer of ATRenew, Mr Kerry Chen, said, "The global circular economy is entering a critical growth phase, with Hong Kong serving as the central hub for ATRenew's overseas supply chain and brand expansion. Driven by three-pillar globalisation strategy of 'business, capabilities, and brand', ATRenew is extending its well-established standardisation, automated technologies, and robust supply chain overseas. ATRenew committed to making buy-back services more accessible and providing users worldwide with high-quality pre-owned products, empowering a green and sustainable future.”
Driven by rising eco-consciousness and a demand for high value-for-money products, global demand for premium second-hand electronics is surging. IDC forecasts that global pre-owned smartphone transactions will top 430 million units by 2027, reaching a market value of nearly $110 billion. HKICEC remains committed to rallying e-commerce industry forces to support members in riding the circular economy wave. By connecting Mainland China and global markets through Hong Kong, we look forward to unlocking fresh opportunities in the green electronics industry together.